The World Of SEO is Continuously Changing from time to time .
But the main principles of the SEO Remained Unchanged , For Example when you
Target your Keywords with the intent to optimize & Improve your Organic ranking is no longer valid , but Creating the right words to determine which Main words to use is now A Step to make for your SEO optimization Strategy .
With the New techniques of SEO its really hard to determine which Step you should Keen on and which one to skip .
Is back Linking thing of the past ? Should I focus my Plan on On-Page SEO ? How to write Title tag to Drive Ranking with SEO ? How to Use the Social Media to Accelerate Your SEO ?
And what is the best Tips & Tricks that Grow your SEO Rankings ?
Both B2B and B2C marketers want more search leads, because they carry a 8.5X higher chance of conversion than an outbound lead.
I want to show you the 10 most important SEO tips that you need to know right now.
If you focus on these techniques alone, you’ll definitely Have the Power to drive organic traffic from google and raise your Search Rankings without risking a Google penalty.
Let’s get down to Business :
1. Get ride of every thing that slows you down .
In the Past Page Speed wasn’t real Obstacle for you to create A good website that ranks in Search Engine’s , now days you might lose Traffic & Ranking with Slow Pages
Strange Loop Provides Data About this Subject , that a mere 1-second delay in page load time is enough to lose 7% Of the Conversions .
Your Costumers aren’t Ready To Wait tell your Website to Load Fully So Most Of your Leads will bounce from your Website And that Means Higher Bounce Rate , that means You will Have Bad User Experience Based On your Performance , The Pic Bellow Provides How Users Acts On the Web.
As businesses become more aware of the opportunities to generate targeted leads and increase revenue through search engine optimization, there is a huge demand for speed.
10 years ago on April 9, 2010, Google included site speed as one of the all-important ranking factors.
This means that if your pages are slow, you are fighting a losing battle for the best organic listings, regardless of the quality of your content or your professional website design.
If you’re a WordPress user, consider deactivating plugins you may have installed and activated but don’t actually need.
To learn how to get more out of search engines by improving your page speed, visit Ubersuggest.
Step #1: Enter Your Domain and Click Search
Step #2: Click Site Audit in the Left Sidebar
Step #3: Scroll Down to Site Speed
This shows how quickly your site loads and how quickly key elements become available to users.
2. Link to other websites with relevant content.
To most people, linking out to relevant and authoritative content pages is bad because it takes people off your page.
But, I don’t think so. Link building remains a fundamental part of smart search engine optimization strategy. I like out to tons of high-quality sites and sources, including my direct competition. Why? Because it helps you, my reader.
According to Rand Fishkin, founder of Moz,
Linking out sends trackable traffic, it makes your site a more valuable and scalable resource.
If you’ve been reading my blogs, you’ll notice that linking out to other sites is my custom.
3. Write for humans first, search engines second.
Recently, I have noticed that more and more bloggers and content creators are returning to the old method of SEO, where keywords aiming to increase search results go beyond the true traits of sharing and valuable content, which does not add any value to the search engines or the user. If this is you, then it is totally time to change the way you think.
Many people still don’t take advantage of long keywords, preferring instead to try to manipulate search engines.
This is the wrong approach. And a waste of precious time and effort.
Don’t prioritize search engines over the actual humans reading your business. Instead, write content for the user, people with reading eyes and credit cards to buy your product. Search spiders are just scripts – they do not buy products, they will not interact with you on social networks, and they will not become loyal customers.
So, what does it mean to write for users first, before search engines?
Well, it’s simple.
Forget that Google and other search engines exist when you’re writing.
Instead, create content that helps someone. This is known as SEO copywriting.
Funny enough, when you put users first, you’ll write useful content that will be rewarded by search engines because search engines track users. Not the other way around. At the same time, you will improve the user experience and build trust with your audience and search engines follow you.
4. Encourage other trustworthy sites to link to you.
To a large extent, inbound links are still the lifeblood of search engine rankings.
When you combine dofollow and nofollow links, you get a natural link profile that even Google will reward.
Content marketing is all about creating high-quality, engaging content and creating in people the need and urgency to link to you and share your content on social media.
When you’re at the forefront of your industry, Making useful content and linking to authoritative blogs, you’ll find that more people will link to you naturally. This is the essence of effective link building.
5. Have web analytics in place at the start.
After defining your search engine optimization goals clearly, you need software to track what’s working and what’s not.
Tools like Crazy Egg also show you where your site visitors are clicking and how they navigate away from your site.
You have to do that before any useres to make sure everything is good to go .
6. Write unique and relevant meta descriptions for every page.
one of the most important SEO tips that most people neglect is the well-crafted meta description.
The meta description is the first section that people see when Google serves up your page to search users.
Generally, the search engine giant doesn’t like duplicate content. Yes, there are times when there is a need to cite a paragraph or sentence from another site (and link back to the source), but if publishing duplicate content becomes your way of life, you will find it nearly impossible to become a long-term success.
In the same vein, duplicate meta descriptions could get you into trouble. But, even if you don’t get penalized straight away, you’re still not providing a great user experience.
You can’t have the same meta description for a page that talks about email marketing and a page on making sales. There’s a big difference in those topics and your meta descriptions should communicate that fact.
Then, in your WordPress editor, scroll down to the bottom of the page, and add a unique title tag and meta description.
7. Use readable and meaningful URLs only.
If users can’t read or understand your URL, then search engines may be confused as well.
Just check out the URL of this article.
Granted, the URL above is long, but it’s easy to understand, for both users and search engines. There are no numbers or characters, other than the words and dashes.
Stay away from page URLs like this:
Remember, search engines follow search users.
You can learn more about optimizing your page URLs from this infographic:
8. Build momentum with social signals.
Social media is an integral part of your SEO strategy and search mentions are important. You have to focus on increasing your capabilities.
Social media is an integral part of SEO strategy and search signals are important. You’ve got to focus on increasing yours.
It’s true that Google hasn’t added social signals into their ranking algorithm factors, but I’ve personally seen that
As an example, Moz started to rank on Google for “Beginner’s Guide” after Smashing Magazine tweeted out the guide. Shrushti’s search rankings improved from page 400 to page 1 of Google due to social media.
If you want to get more social signals, the rules haven’t changed. Here’s the summary:
- Create useful content that’s share-worthy across your social media platforms.
- Add share buttons to your post and make them visible.
- Encourage people to share, by asking them to.
- Host a social media contest to get more shares.
- Mention and link to social media influencers/power users in your post and notify them.
… And so much more. Social media is at your disposal. Use it, and use it well.
9. Use the right keywords in your images.
Images are important in search engine optimization.
Google dedicated an entire section of its search results to images. This should tell you how concerned the search engine giant is with pictures.
For this reason, you should use the right keywords in your image names and accompanying text (like the caption). Of course, this is not permission to engage in keyword stuffing.
However, if your image is of a “blue women’s hat,” don’t name your image “click here to buy hat.”
Always remember that in search engine optimization, relevance is more important than creativity or cleverness.
10. Create & publish unique content consistently to improve your rankings.
According to the Content Marketing Institute, producing unique and engaging content is a challenge for most marketers.
Whether you’re a B2B or B2C marketer, you need to be disciplined, when it comes to content creation.
t’s even more important than you might think, due to something called the “fresh factor.”
Unique content is one of the factors that affect this freshness score, and, consequently, the search engine rankings for that specific page.
If you’re not Brian Dean, who’s mastered the art of content promotion and can regularly get tens of thousands of users to read a new post and share it with others on social media, the easiest way to optimize your freshness score is by creating content consistently.
If you’ve chosen to market your business online, then creating unique and helpful blog posts isn’t an option — it’s a must.