Design is more than just aesthetics. It helps to communicate your brand values, ethos and set you apart from your competitors. Our team can work with you to create a whole new identity ensuring consistency across all channels, or refresh a key marketing piece.
Branding and logo
Your brand is you. It’s your organisation, your service or product; branding is how your clients and prospects instantly view and connect with you. Essentially, it defines everything you are and stand for.
Your logo is usually one of the first things a consumer recognises from your brand. It’s your key identifier. But what’s the role of the logo? It should evoke a memory of your brand as a whole and for that to happen it needs to be at its very core: simple, versatile, timeless and memorable. We can help you tick these boxes and create you a logo that will give your brand a look and feel to rival the competition.
But of course branding isn’t just about the logo. Brand in a visual sense reaches much further. Visual brand can include: font, colour, icons, photography, key design elements. It can be stationery and signage. It’s any sort of communication you have with your customer.
The key to every brand’s success is consistency, that’s why we always encourage a set of brand guidelines to be developed. Whether it’s a simple set of core rules, or an in-depth guide from logo placement, colour palette, tone of voice and language through to customer service and the way your staff communicate with your customers.
Like people, websites come in all shapes and sizes. Some are loud, and some quietly go about their business. Website technology has greatly improved over the last few years. How can we make your physical presence be replicated in the digital space?
We create websites full of visually stunning and compelling design that ties in with your overall brand identity on and offline. We plan our visual designs in conjunction with a robust commercial focus to ensure that your website is easy to navigate and drives the actions that will deliver your goals.
The key features of our websites include detailed user experience and information architecture plans, eye-catching web design and user interface (UI) with an option of mobile or responsive site functionality all dependent on your users needs.
"Some may say print is dead, we think it’s very much alive! You can’t beat the feel of a textured stock, or the smell of a newly printed brochure."
There’s definitely still a place for print in the overall marketing mix. Whatever you’re looking for we can help with the design and placement of print to give you the very best end product.
With most of our team starting out their careers in the print and graphic design business, we all have a strong passion for print and its benefits as part of a wider strategy. Perhaps our print runs have been reduced over the years and instant advertising is more suited to the digital world, but a strong printed material can also help to convey your message, sell your products or services and drive traffic to your other channels.
We believe there’s something quite special and effective in print: a brochure, catalogue, annual review or coffee top publication constantly being around to be viewed, or flicked through. People will never get tired of a book being a book, something that’s tangible and tactile in their hands. Combining great photography, infographics, clean layout and print finishing will ensure print can be at the forefront of your brand or campaign, or simply used as a subtle tool to get your message across to your intended audience.
Whether you are looking to create brand recognition, drive special offers, launch a new product or communicate an opportunity, our team can identify and create a campaign to powerfully convey your message and generate action.
We work across multiple channels to provide integrated campaigns through traditional and digital media. We understand many advertising journeys begin offline, and we tailor our approach to ensure your target audience is directed to the right digital channels.
So whether you’re looking for us to manage the entire campaign including placement of outdoor media, PR and digital marketing, or just need us to create a concept, we’re here to help.