Management & Strategic Business Planning

Strategic Management is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. It begins with a strategic audit in which we review the strategic orientation, the core competencies, the competitive advantages, and the value chain of the organization. 

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Management

Management & Strategic Business Planning

 

Strategic Management is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. It begins with a strategic audit in which we review the strategic orientation, the core competencies, the competitive advantages, and the value chain of the organization. 

 

 

Moreover, eMesr has accumulated diversified experiences in developing strategic business plans, feasibility studies and opportunity studies, and conducting gap analyses as well as diagnostic studies.

 

"We approach Strategy from three dimensions; Corporate Strategy, Growth Strategy and Operational Strategy:

Corporate Strategy helps companies respond to the pressures of the evolving industry dynamics.  This would include the Strategic Planning.

Growth Strategy brings together all of the potential growth scenarios that help the self assessment of companies.

Operational Strategy help clients identify improvement strategies for new and existing businesses leading to improved shareholder profits and ensure sustainability."

 

Human Resource

Human Resource Development

 

"eMesr Project Management and Quality Assurance

To ensure a smooth Client/Consultant relationship process, a Project Manager is assigned, and is totally accountable for the milestones of the project, quality of the final deliverables, in addition to the on-going communication and feedback with the client."

 

Human Capital Strategies

eMesr Business Consultants will help organizations increase productivity, market share and shareholder value by ensuring that organizations have the right people with the right skills in the right roles. Human Capital Strategies will help you selecting and developing high-performance workforces through innovative human resource management solutions and a comprehensive suite of employment assessments that help companies gain a competitive advantage by selection, hiring, retaining and developing talents

 

At eMesr we provide the human resource tools you need to solve your employee related challenges by giving managers a better understanding of the core characteristics of employees. With this knowledge, managers are empowered to make better decisions when it comes to hiring, employee coaching and development, employee management and team building. eMesr also help managers assess and develop their own leadership skills so that they can become better managers

 

Whether you are looking to increase employee performance, improve employee communication, provide leadership training and development, reduce turnover, improve employee motivation, or increase sales, we have the performance management and leadership development solutions to help you succeed.

 

At eMesr  we focus on understanding and objectively measuring core competencies, behaviors and interests of employees in companies and industries, to insure applicants fit the job the first time. This critical “Job Match” or “Job Fit” is designed into all of our solutions and will help you avoid costly mistakes, identify and develop leadership skills of supervisors, managers, and executives and ultimately increase employee retention of top performing employees.

 

Our approach helps ensure that all levels of the organization work together to create an innovative, talent-powered organization, ultimately helping our clients to achieve high performance. 

 

Marketing, Branding & Advertising

Marketing Strategies & Plans

 

A common trap that many organizations fall into is getting "stuck into" doing marketing activities before they have a clear plan of what they want to achieve and why. The easy part is to focus solely on the execution elements of marketing communications, be it advertising, PR, design, telemarketing, DM or print; however the difficult bit is getting your thinking sharp and clear about your whole market and customer proposition before you get into execution mode. 

 

Customer & Marketing Research

"Whilst we usually undertake in-depth Customer and Market Research as part of our overall strategic development process, we can also undertake specific market research project for our clients on an ad hoc basis.

 

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All our research is carried out by marketing professionals with a strong research background and an understanding of best practice for delivering effective market research projects. We will take the time to understand your business and the way you work in order to ensure we are as well-informed as possible.

 

We will then undertake the research with an agreed questionnaire amongst an approved target market. All information is then presented with an in-depth analysis of our findings and the future implications for your sales and marketing strategy. We will interpret the information obtained to best help you inform future decisions, making sure you get the most out of the insight gained.

 

 

Marketing Effectiveness Audit

We go through a set of questions to evaluate your marketing campaign and can advise you on the current effectiveness of your marketing activities - and then propose ways to improve effectiveness.

 

Branding

 

"No matter how small your business, your corporate identity or ""BRAND"" influences the opinion of your customers and potential customers about your business. When they read your advertising, receive your brochure or visit your website they will take away messages about your company. In most cases, you will not be there to make sure that they get the ""right"" message so it's crucial that your branding does the ""right"" job for you.

 

Developing and maintaining a brand and corporate image is not necessarily difficult or complicated. It is about getting a few simple things right:

 

* Your brand image should be simple, easy to understand and consistent across everything that you do - ensuring that this image is reinforced every time a customer comes into contact with your company.

 

* Your brand should provide a ""promise"" to your customers that your company is then capable of delivering - if you're an established, straightforward business then don't try to develop a funky innovative brand image that is out of touch with what you do and the way that you do it.

 

* It's important to remember that developing a brand is much more than just an attractive new logo and that you don't always need a new logo to create an effective brand.

 

eMesr  can help you capture what your branding is about and the reason why your customers buy from you. We'll then use this to develop a brand identity that can be used in all your marketing materials and across your business to ensure that you deliver your brand promise to your customers."

 

Advertising & Media

 

"Firstly, MarComs - or marketing communications - means every communication you have with your customer, be it an advertising campaign, a sales brochure, a new website or even a new business card. It's still surprising how many companies produce every piece of communication as a stand-alone item, bearing no relation to any other piece of communication. The result is a diluted brand image, a confused customer - and a missed opportunity.

Integrating - or making sure all your communications fit together to carry the same message - is a key way of reinforcing your brand image and maximizing the impact of every contact point you have with your customers. It sounds easy, but getting it right can prove more difficult.

How can we help? Firstly, we can identify the correct marketing communications channels to help you achieve your strategic objectives. We can then develop the right message and then integrate that message into every communication you have with your customers be it Radio Ads, Outdoors, Print Ads, Direct Marketing, or PR events. 

We also handle all the logistics involved with some of the communication channels like media booking of Radio, outdoors and print ads; printing of all BTL materials needed and production of giveaways and promotional materials. "

 

Outsourced Marketing Management

 

"Many small to medium-sized companies fully understand the need to develop the marketing of their business but are unclear as to the return on investment that will be delivered by establishing a dedicated in-house marketing team. As a result it is frequently the owners and directors of these companies that end up ""doing the marketing"" on top of their many other responsibilities.

eMesr can provide a measurable and scalable value for money solution to this ""problem"". We can act as your company's ""outsourced marketing department"", providing effective project management to deliver all your marketing and communication needs and - just like an in-house marketing department - we'll be there to answer your questions, give advice and provide the professional expertise you require.

This enables you to measure the success of your marketing activity and the return on your investment without the fixed employment costs associated with establishing your own team. Our expertise and experience across the full range of marketing activity enables us to deliver an integrated and one-stop solution. If required, we can take care of all your marketing activity, ensuring that every aspect of your campaigns work in harmony and deliver the results your business needs.

Let us act as your outsourced marketing management team and this will leave you free to focus on where you add most value in the company - on all the other business critical activities that need your focus and attention."

 

Marketing Project Management

 

"We recognize that not all clients require ongoing marketing support but may need extra marketing support for a specific project. We can complement your existing marketing team with additional resource or expertise as and when you require it.

Our breadth and depth of marketing experience means that we can bring best practice and new thinking as a valuable additional resource when you need it most. This might be for a strategic review, a new product launch or the development of a specific online marketing campaign.

We can tailor the nature of the project management to your requirements as part of a wider strategic activity or as a stand-alone service."